For over twenty-five years, Craig has enjoyed a fruitful career as a business consultant, executive coach, and trainer with some of the most successful companies in the world. Craig has spent his life and career studying and teaching personal productivity, creativity, and innovation. He has presented and spoken to audiences as large as ten thousand people in over 30 countries around the world.
Craig graduated from the University of Utah with degrees in Organizational Communication and Educational Psychology. Upon graduation he joined the Xerox Corporation, where he enjoyed a successful career in sales.
In 1988 he was recruited by FranklinCovey where he helped to found a division that managed many of the company’s global clients and directed Franklin’s international expansion, setting up company operations and sales teams in Japan, Hong Kong, Taiwan, Australia, New Zealand, and Mexico.
After 11 years at Franklin, Craig co-founded a strategy consulting company, The One Thing Group, designed to assist executives to understand, define, and apply the “Hedgehog Concept” a business model developed by business theorist Jim Collins.
Craig has served as president of Advantage Marketing Systems, Enliven International, and Max International, all nutritional direct selling companies.
Craig is a contributing author of the book, The Wellness 8 by Jeremy Reynolds, All The Right Reasons by Kevin Guest, and co-author of Big Ideas: How to Unleash Your Creative Self and Have More Aha! Moments with Jennifer Beckstrand.