Why You Need to Write Your Ideas Down

The human brain is far, far better at creating than remembering. In fact, research says that a person’s short-term memory seems to be about 20 seconds, with the capacity about 4 items. The brain simply isn’t designed to remember stuff, which is why we make grocery lists and jot down tasks in our planners. As good as we are at keeping a list of what we need to buy for the party, most of us are...
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What Your Brain Does While You’re Sleeping

While doing our research for the book, BIG IDEAS, we studied sleep, and its connection to creativity and idea generation. The more we learned, the more we came to appreciate the value and importance of a good night’s rest. Up until the 1950s, it was believed that sleep was simply a passive period of unconscious rest, but now we know that it’s a complex process, essential to creative thought,...
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Does Worry Keep You Up at Night?

A few weeks ago, I posted a short video on What Your Brain Does While Your Sleeping. I was surprised at the number of responses that came through regarding sleep, anxiety and insomnia. Sometimes it’s hard to tell whether you’re having trouble sleeping because you’re anxious, or if you’re anxious because you can’t sleep. The answer may be both. It’s a two-way street: Stress, anxiety...
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Does Your Brain Run Fast or Slow?

And does it matter? (YES!) In the book BIG IDEAS, we explain how the human brain has evolved to operate at different rates of speed. Three of these speeds are called beta, alpha and gamma, and each one is essential to creativity and innovative thought. You are in beta when you’re awake and aware, when you’re gathering information (like reading this blog), dealing with challenges, in active...
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Information Overload

It is common knowledge that the brain produces waves that can be studied and recorded. But only a hundred years ago, no one knew about brain waves. They were discovered by German researcher Hans Berger in 1925. Years earlier, during a military training exercise, he was thrown from his horse and almost killed when he landed in the path of a horse-drawn cannon. In that very same moment, his sister...
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Get at Least 8 Hours of Sleep Every Night

Is there anything better than a good night’s rest? People who can get by on four hours of sleep sometimes brag about their strength and endurance. But recent scientific studies show that a lack of sleep causes many significant changes in the body and increases your risk for serious health concerns such as obesity, disease, and even early death. Seven to eight hours for longevity The healthy...
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Quietly Think About It

Sit Quietly and Think - As discussed previously, slowing the brain enhances creativity. To continue this thought, before you start any creative task, sit quietly and think for 10 minutes about what you’re going to do. This seems somewhat counterintuitive. Doing nothing doesn’t seem like it would help you be more creative with a task, but it often is. There’s good evidence that it works....
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Inspiration and Motivation

Are inspiration and motivation two manifestations of the same thing? Or are they different things entirely? They are similar in that they both affect how we feel but are very different in how they make us feel. If there were an Inspiration Continuum, motivation would be at one end, and inspiration would be at the other. Inspiration is soul-centered creativity that powers focused activity toward a...
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