Why You Need to Write Your Ideas Down

The human brain is far, far better at creating than remembering. In fact, research says that a person’s short-term memory seems to be about 20 seconds, with the capacity about 4 items. The brain simply isn’t designed to remember stuff, which is why we make grocery lists and jot down tasks in our planners. As good as we are at keeping a list of what we need to buy for the party, most of us are...
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