Why You Need to Write Your Ideas Down

The human brain is far, far better at creating than remembering. In fact, research says that a person’s short-term memory seems to be about 20 seconds, with the capacity about 4 items. The brain simply isn’t designed to remember stuff, which is why we make grocery lists and jot down tasks in our planners. As good as we are at keeping a list of what we need to buy for the party, most of us are...
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What Do You Say When You Talk to Yourself?

A few years ago, I was consulting with a company that went through an unexpected management shuffle, leaving most everyone in the company confused and a little on edge. A few weeks later, I happened to be chatting with the new CEO who, instead of losing his job, had been promoted. During the conversation, he was unusually candid and forthright. He told me he had no idea what to do in this new...
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So, You Think You Have a Good Handle on Reality?

Not So Fast. . . In 1995, astronomer Bob Williams pointed the Hubble Space Telescope at a postage stamp-size patch of sky filled with absolutely nothing. It was completely black. For 100 hours between Dec. 18 and 28, Hubble stared at this lonely patch of sky near the Big Dipper’s handle that was only about 1/30th as wide as the full moon. In total, the telescope took 342 pictures of the region....
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What Your Brain Does While You’re Sleeping

While doing our research for the book, BIG IDEAS, we studied sleep, and its connection to creativity and idea generation. The more we learned, the more we came to appreciate the value and importance of a good night’s rest. Up until the 1950s, it was believed that sleep was simply a passive period of unconscious rest, but now we know that it’s a complex process, essential to creative thought,...
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